Friday, September 10, 2010

Meta Information

What Every Web Site Owner Should Know

META Information


Meta information is essentially information included within a file about that file. Confused? Well allow me to clarify...

Meta information (contained in meta tags in the case of web pages) is information about that particular web page that can be used by a search engine, browser or other such application to assist in processing that particular page.

Even more confused? Hmmm, I thought so. Okay, let me use an example. Let's say that we have a website such as http://bulletproofrc.com/ which happens to be a website that I publish about remote control vehicles.

Still with me? Good.

Contained in the HTML code are various meta tags. These meta tags contain information that tells search engines that the page is about remote control vehicles. They also have the description that I want to display on the search engines in the rare case that somebody actually finds the site on one... Additionally, there is information that tells the search engine to follow the links on the page to find my other pages... More importantly the meta tags contain information about my keywords. These keywords let the search engines know what words and phrases are important on the website (in this case words like: radio control, rc, remote control, aircraft, motor, etc...). By pointing this out to the search engine, I can help make the search engines results more accurate. This benefits me, the search engine and the web surfer.

Making a little more sense?

You webmaster (or you, if you are doing it yourself) should include meta tags within your pages to maximize your search results. While they are not as important as they once were, they can still help you target your results and optimize your pages.

As usual, if you have any questions, post a comment below and I will try to get back to you quickly.

Good luck and happy designing.


Friday, September 3, 2010

W3C Compliance

What Every Web Site Owner Should Know

W3C COMPLIANCE

The W3C is the organization that develops standards for the web. In other words, the W3C are the people that determine the rules regarding HTML, CSS and whatever other language a webmaster might use. W3C stands for World Wide Web Consortium. It determines how browsers should behave and how they should interpret code.

Without these rules it would be pandemonium on the web. If there were no standards, websites would be written in a hodgepodge of different languages and nothing would be compatible from one browser to the next. Imagine for a moment that there were no traffic laws. You can imagine what trouble that would be. Furthermore, if you live anywhere near Los Angeles just drive around at rush hour you can see firsthand what happens when people do not obey the rules.

Despite the fact that the standards are so important not all browsers adhere to them. In fact, Microsoft’s Internet Explorer is one of these so called rogue browsers. Microsoft has included some HTML tags that other browsers do not support. They also interpret some HTML tags a little differently than W3C compliant browsers. Because Internet explorer has such dominance amongst browsers they can get away with this.

Despite the fact that it’s nice to have extra functionality, it makes it very difficult to develop a website that is functional and displays properly in all browsers.

It is up to your webmaster to ensure that your website is W3C compliant. There are many tools that you can use to help you make sure that your site is compliant. You can visit EverMoreTech.com for a list of my favorites.

Remember, it's not your job to fix any mistakes you may find. All you have to do is simply point them out to your webmaster. I it is extremely important to go through every single page of your website to check for various errors including; grammar and typos, broken links, images that display incorrectly in addition to any problems caused by viewing your web page in different browsers.